"For seven years I had the privilege of building a corporate social impact program. Our corporation was committed to making a difference and our team had wide latitude to implement our programs. The result? We engaged over 55,000 customers from 28 countries who contributed over 650,000 gifts resulting in $25 million in donations. That money educated children, provided food, psychological counseling, shelter and cultural enrichment for an entire community. We saved children from drug trafficking and made a difference in their lives. And the donors? Their relationship shifted from a business only relationship with the company to one of partnership and investment. Did that strengthen their interest and loyalty? ABSOLUTELY! It was a win, win, win!
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