Build Relationships While You Raise Money – 4 Ideas for your Year-End Campaign
Written by Andrea Barnes on November. 16th 2016
Your nonprofit year-end giving campaign is a great opportunity to strengthen your relationship with your donors while encouraging and asking for support. You build relationships and trust with your donors by sharing the impact of your programs and you encourage giving by maintaining consistency in reaching out to your donors and making it easy to give off-line as well as on-line.
Conduct your year-end campaign over a 4-6 week period so that you can share a more complete story of your nonprofit’s mission and the difference you make with the people you serve.
Plan to use both a physical mailing as well as an email campaign that share thematic messages and strengthen the case for giving.
Create a story arc across the campaign that highlights the stories of the people you serve and the specific programs within your nonprofit that are effective. For example, if you operate a music school your story arc might include:

Week 1 – Public School Residency Program – Highlight the story of 1 student
Week 2 – Community Music Program – Highlight the story of the difference a teacher has made with an entire family
Week 3 – Advanced Music Program – Highlight the program features and report on student accolades locally and nationally
Week 4 – Public Outreach – Highlight the breadth of reach of concerts within the community and spotlight the concert at the senior center
Week 5 – Thank you for support – Report the full number of children reached and the number of community members who enjoy the concerts and other programs.
Create a changing balance of emphasis between mission story-telling and the ask as the campaign progresses. Finish the last week with a Thank You message.
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The Giving Principles is a company that aims to create unprecedented support for good.  We do this in three areas:
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About Author: Andrea Barnes

Andrea Barnes founded The Giving Principles after having spent her entire career facilitating social good around the globe.  She is an expert in nonprofit management with an emphasis on raising money.  Along the way, she designs corporate social impact programs with local, national and international reach.
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