Create a story arc across the campaign that highlights the stories of the people you serve and the specific programs within your nonprofit that are effective. For example, if you operate a music school your story arc might include:
Week 1 – Public School Residency Program – Highlight the story of 1 student
Week 2 – Community Music Program – Highlight the story of the difference a teacher has made with an entire family
Week 3 – Advanced Music Program – Highlight the program features and report on student accolades locally and nationally
Week 4 – Public Outreach – Highlight the breadth of reach of concerts within the community and spotlight the concert at the senior center
Week 5 – Thank you for support – Report the full number of children reached and the number of community members who enjoy the concerts and other programs.