The Giving Principles Learn to Raise Money for the Cause You Love

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Learn the Secrets to

Raise Money for Your Nonprofit

without feeling intimidated or overwhelmed

The Giving Principles | Learn to Raise Money for the Cause You Love is designed for the new development professional, the new executive director or board members whose primary responsibility is to raise money. At the completion of this course, you will have fundamental and comprehensive knowledge on how to raise money, expand your donor base, host profitable fundraising events, write successful grants and manage your time for maximum results.

Enroll in the free webinar where I discuss the secrets to raising money without being intimidated or overwhelmed. I also provide important information about the course. I have a very special offer for you at the end of the webinar.

Course Immediately Available through Membership Area

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Comprehensive Fundamental Fundraising Course

Enroll in the Course Today

Hi, my name is Andrea Barnes

I am the founder of The Giving Principles™

I have been involved on the front lines of managing and raising money for non-profits and designing and growing corporate social impact programs for over 30 years. My practice serves local, national and international communities.

In my career, I have had the privilege to raise over $34 million for schools, arts organizations, international humanitarian causes, social service agencies, hospitals and universities. I have also run a corporate social impact program that operated in 28 countries and engaged over 55,000 donors.

But I started out, perhaps...a lot like you.

I was an accidental fundraiser.

In my wildest dreams as a child, I did not imagine that my life work would be to raise money for the causes I loved. I was a graduate student studying arts administration and was asked to make fundraising calls while I was working as an intern.

That tiny bit of experience helped me land my first job as the Development Director for a professional regional theatre. 

The first day I walked in the door, my boss said, "don't ask me anything about raising money, because I don't know!" 

I had to work and scrape to learn everything that I could so that I could do my job well.

Eventually, I did become that expert and had the satisfying experience of really making a difference for people in need and for my community.

But, it was hard. And there were lots of bumps. And I wasn’t as effective as I needed to be right out of the gate.

I have given my life to the social good sector because we do the work no one else can. We feed malnourished children. We enrich our communities. We educate our brightest students. We heal the sick and research new cures.

I have met some of the most incredible people of my life and have learned every day by their generosity and goodness. And some of the most powerful giving I have seen originated in the corporate social impact program.

Not every “accidental” fundraiser can get a Master’s Degree in Public Administration or Non-Profit management like I did. A graduate degree costs upwards of $60,000 or more and two to three years of your time. The people you and your charity serve can’t wait that long.

Not everybody has the time to muddle along, hit the bumps, and learn as you go.

Disease needs to be conquered now...

Villages need clean water now...

Refugees need succor now...

It all takes money. And somehow you are the one. You are the hero who is tasked with this noble work of finding money... of rallying volunteers… of sounding the trumpet.

Sign Me Up for the Course

Non-profit organizations pay me $1,000's of dollars a month to ensure the Giving Principles are running properly in their organization. I can only work with a select few organizations a month. For this reason I created the course. There are hundreds of causes that need help right now and I am here to serve you.

I am here to teach you everything that I learned while I was raising $34 million for life-saving, life-changing charities.

Timeless principles and techniques that have generated billions of dollars across decades

Cutting edge technologies that help you go viral

Inner preparation so that when the time is right, you are ready to ask

Mistakes to avoid

Ways to prepare your team

Systems to help

Understand the nobility of raising money for the cause you love

And so much more

9 Giving Principles | 18 Interactions

Expert instructors will guide you, step by step, through the 9 Giving Principles™ every top non-profit uses. I will help you to avoid common mistakes and boost your confidence and success. These principles work for a one-man shop and for a full staff.

Sign Me Up for the Course

"You are all in great hands with Andrea. She knows this material better than anyone else. You are going to step away with the great information she is giving you and you will be able to hit the ground running."

Kate Edwards, Executive Director, Friends for Sight

The Giving Principle #1 | Raising Money Matters

When you were planning your life, you probably didn’t imagine that you would become someone who raises money for charities. There are a lot of negative phrases out there about asking for money – hitting someone up, begging for dollars, beg-a-thons. Giving Principle #1 will empower you for the important work you are about.

With The Giving Principle #1 you will:

Understand the nobility of raising money

Reset for the right mindset

Deepen your commitment of why you are in this work

Examine your own relationship with money so that you can comfortably overcome hang-ups and step into a place of power and integrity

The Giving Principle #2 | The Core Principles

Raising money is equal parts art and science. There are methods that thousands of charities have used across decades to successfully raise the money to fund their vital work. Base your fundraising efforts off timeless principles and you will be able to use your time and resources to get the results you need.

With The Giving Principle #2 you will:

Learn the strategies to boost your success

Be able to prioritize your time for greatest return

Understand who you need to engage and how to deepen their support over time

Learn how to structure your efforts, generate gifts and ensure money is used as the donor intends

The Giving Principle #3 | Telling Your Story

People engage and give when they understand the need, the solution and how they can help. It becomes an emotional pull to make a difference. The clearer we are about our charity’s vision and mission, the easier it is for a donor to step in to play their part.

With The Giving Principle #3 you will:

Understand the vital documents you need before you ever start raising money – and what vital elements must be included in the content

Learn the importance of telling your story often and across multiple mediums

Understand the emotional punch of photographs, graphics and videos in conveying your work

The Giving Principle #4 | Building Your Base of Support

When you work with a non-profit, you quickly realize the work is too big to accomplish alone. You need a community, a tribe and you need them fast. You need to attract individuals, volunteers and donors who can passionately promote the organization, volunteer, lead and give.

With The Giving Principle #4 you will:

Learn how to build your power team

Find ways to attract new supporters

Understand the importance of research

Strengthen your ability to connect with donors at a deeper level

Learn how to capture richness of your knowledge for the future good of your charity

The Giving Principle #5 | Maximize Every Avenue

Early in a charity’s life, a few devoted donors keep the dream and vision afloat. Devastatingly, a key donor can leave at any time. Your stewardship over the vital work of your non-profit is to ensure that life-saving funds come from multiple sources, at all giving levels and across a broad community.

With The Giving Principle #5 you will:

Learn the magical power of individual donors and how to engage them at various levels of support

Receive techniques to engage corporations through sponsorships, employee engagement activities and POS drives

Learn about Foundations and Government agencies whose purpose is to give money to organizations like yours

Understand the role of special events in the fundraising mix and their risks and rewards

The Giving Principle #6 | Grant Writing that Gets Results

Foundations exist to perpetuate the founder’s desire to see good in the world. There are thousands of foundations whose purpose is to give money to worthy causes. The key is to know how to find foundations who are looking for the kind of work you do and then to persuasively make your case.

With The Giving Principle #6 you will:

Know how to find foundations that want to fund your program

Understand what basic written materials you need to have on hand to begin your grant program

Be exposed to the best ideas for writing compelling grants

Learn why metrics are the key to success

The Giving Principle #7 | Event Planning Boot Camp

Events can be extraordinary tools in helping your charity raise awareness, generate new donors, and raise much needed resources. They also have obvious as well as hidden costs. Go into a special event with eyes wide open so that you can generate the greatest success possible while minimizing risk and disappointment.

With The Giving Principle #7 you will:

Understand the reasons to produce a special event and the reasons not to produce a special event

Receive detailed strategies to organize for success

Get the blueprints for Auction/Dinner Events, Golf Tournament, Cottage Meetings and 5K runs

Dream about events that have a chance to go viral

The Giving Principle #8 | The Ask

Asking people for money is both the most difficult and the most important part of fundraising. In my career, I have truly grown to love my donors. I have respect and deep caring for them. That is why I want you to understand that you don’t DO fundraising to a prospective donor. Rather, what you do is walk with a donor and respectfully fundraise WITH them.

With The Giving Principle #8 you will:

Grow in understanding to take the fear and dread out of asking

Delve into the reasons donors give

Understand permission-based asking

Feel confident, prepared and calm -- You will be ready to ask for support

The Giving Principle #9| Coming to Agreement / Launching for Success

One of the great mistakes many make is to work and work and work behind the scenes and never make the campaign public. Your great work begins, not ends with the preparation you learned in the course.

With The Giving Principle #9 you will:

Bring your organizational leadership into agreement about the work needed for success

Learn simple techniques to get you out the door

Understand the vital importance of follow-up

Remember the respect you hold for your donors

Learn to be renewed in your work by immersing yourself regularly in the work of your charity

Be invited to mastermind with your Giving Principles Community to motivate, problem solve and celebrate your great work

Course is Available Any Time

Enroll in the Course Today

here's what you will receive in the giving principles | learn to raise money for the cause you love

9 Learning Sessions with me, Giving Principles Mentor, Andrea Barnes

9 Power-packed 60-90 Minute Webinars where you will be trained in-depth. We cover one Giving Principle each week.

Unlimited Access to Learning Sessions with PowerPoints for each Lesson

Your webinar learning experience will be enhanced with unlimited access to the course in our exclusive membership area.

Worksheets, Handouts, Templates

You’ll also receive worksheets, handouts, and templates, including anything referred to or discussed during the nine power-packed trainings. You are encouraged to make use of these in your important work right away.

Additional Resources

There are so many wise mentors in the social good space. I cut through the clutter and make reading recommendations to enhance your learning experience.

9 Weekly Virtual Office Hours

I clear my desk to devote myself to your pressing questions in a weekly virtual office hour event. You are invited to gain greater clarification for your learning or ask advice on your real world challenges. When you listen, you learn from others’ experience.

Private Facebook Forum

Join with your fellow heroes-in-training. I’ll answer simple questions on the forum and tackle the most complex on the coaching calls. The forum is a place to get to know each other, form a support community and learn from group experiences. It is a place to cheer each other on and lean on each other in times of need.

Course Is Available Any Time

Enroll in the Course Today

"I love this course - it is phenomenal for someone like me, passionate, enthusiastic, ready to be put to service championing a worthy cause. This is an amazing resource. Thank you, thank you, thank you for offering this tremendous opportunity." -- MB

About Andrea Barnes, CEO and Giving Principles Course Mentor

"I absolutely love this class. It is the flagship class that I teach and I created it so anyone who is raising money will have ALL the critical tools and concepts to set them up for success. It's like taking a semester at college but from the convenience of your home and with your own personal mentor."

Andrea Barnes founded The Giving Principles after having spent her entire career facilitating social good around the globe. She is an expert in nonprofit management with an emphasis on raising money. Along the way, she designs corporate social impact programs with local, national and international reach.