Have you ever been asked to perform a task that you have never done before, especially one where you don't feel skilled? It's hard. It's scary. It's uncomfortable. I imagine that is how most people, who don't raise money for a living, feel when you ask them to be part of the fundraising process.

Studies have shown that the most successful nonprofits have developed a culture of philanthropy within their organizations. This is where fundraising is considered a mission-aligned function and every person within the organization is involved at some level. But how do we engage general staff and board members appropriately and help them to feel comfortable with the fundraising assignment?

While board members and some staff members need to be actively engaged in donor solicitations, this type of responsibility is not right for all team members at your charity.

There are many other ways each person can be involved in the development process -- ways that are not frightening or uncomfortable.

Set the expectation. Declare the fundraising function in all job descriptions and continue the conversations in staff meetings. "We are all responsible for raising money. We can't serve our clients and fulfill our mission without it."

Ask each person to watch for opportunities for funding and grant announcements.

Assign project and program staff to assist in the grant writing process.

Train staff and board members to articulate the case for support.

Ask that each person be aware of potential donors with whom they may come in contact (parents, patrons, observers, funding leaders) and to forward the information. Their initial interaction with potential donors could help or hinder a potential gift.

When everyone feels invested in the process, your organization's efforts are magnified. If your charity seeks training and support in developing a culture of philanthropy, I invite you to sign up for our newsletter so you don't miss out on important information you can use to change the world.