Have you ever been asked to perform a task that you have never done before, especially one where you don't feel skilled? It's hard. It's scary. It's uncomfortable. I imagine that is how most people, who don't raise money for a living, feel when you ask them to be part of the fundraising process.
Studies have shown that the most successful nonprofits have developed a culture of philanthropy within their organizations. This is where fundraising is considered a mission-aligned function and every person within the organization is involved at some level. But how do we engage general staff and board members appropriately and help them to feel comfortable with the fundraising assignment?
While board members and some staff members need to be actively engaged in donor solicitations, this type of responsibility is not right for all team members at your charity.