In my career spent serving nonprofits, I have truly grown to love my donors. I have respect and deep caring for them. They have taught me selflessness and generosity. I've learned from their stories and their examples.
We are all seeking the magic formula for building the ideal relationships with our donors so that they are inspired and ready to give when asked. I have spent many hours helping nonprofits to develop their own cultivation strategies and I don’t believe there are magic formulas. Except one, that is building personal, sincere relationships with your donors. When a donor is aware of the need, understands your charity’s methodology and effectiveness, respects your leadership and has an emotional relationship with your clients and their stories, they are able to step into their role in solving the need by making a gift.
Here are four quick but authentic ideas to engage your donor for deeper connection: