And the giving tradition continues. Amway began to leverage another core strength which is expertise in water and nutrition. Todd Woodward, Amway VP for Corporate and Integrated Communications has said, “We used the scientific expertise of our team of more than nine hundred researchers, scientists, and technologists to develop solutions to some of the world's most pressing problems. Our NUTRILITE® Little Bits™ is a macronutrient powder designed to address chronic childhood malnutrition and help children grow and thrive during the critical first five years of life. We've also worked with partners to expand access to clean water to stop the rampant spread of water-borne diseases and are aggressively identifying how we can play a role in addressing critical global issues.”
Finally, as a privately held company Amway works to integrate sustainability goals into their products and processes. They are in a constant improvement process of evaluating and acting to improve corporate sustainability, environmental impact, ethics, supply chain.
Todd Woodward continues, “Many of our distributors have told us that our CSR efforts are the key motivator in building their Amway businesses. CSR also provides a meaningful differentiation for prospective employees and is a key factor in attracting talented employees. We have heard from a number of recent hires that they researched our giving efforts before deciding to join Amway.”
Multi-Level marketing companies are in a unique position to mobilize their independent business owners in the arena of social good and many do so effectively. What is important to note is that social good, philanthropy and giving back to the communities in which you do business is a lesson all businesses can learn and incorporate. Please contact me if I can help you and your company achieve your dreams of making a difference in the world!